The Light Ale is one of the Bear’s few stock lines of UK-brewed beers (as is the Newcastle Brown), but this is a relatively new label for the brew. Though the appearance is a bit bland I quite like the texture of it… a sort of vellum or hand-made paper type feel.
They’ve also changed the shape of the bottle a bit, making it somewhat slimmer and (I think) a bit taller.
Which introduces another dimension to this idea… that the photos would represent a sort of “historical record”!

I think I’m really gonna enjoy following this theme through (particularly as I’ll get to sample a whole range of different beers that under normal circumstances I probably wouldn’t even consider trying!) and what I anticipate being the most challenging bit of the whole exercise is coming up with different compositions for the pics. After all, we can’t have them all looking the same now can we?

I think, like Tam, my fave of this initial bunch is the Wychcraft one. Not just because of the name (though that helps) but I think its a really attractive and unusual label.
As you probably already know, if you click on the pic you’ll get to the image on Flickr where, if you select the “all sizes” tab above the image you can see the larger version, showing all the text much more clearly.